Miami continues to cement its reputation as a crossroads for global business and creativity. Archer Troy Miami, the U.S. office of the renowned Mexican integrated creative agency, announced it will begin working on projects for Royal Caribbean. The company is one of the world’s most influential cruise brands.
The partnership places the agency at the heart of the strategic ecosystem of a company that has redefined the cruise industry through innovation, large-scale entertainment and cutting-edge ship design. Operating from its Florida headquarters, the agency will manage projects focused on Royal Caribbean’s international markets, underscoring Miami’s role as a launchpad for global campaigns and reinforcing the city’s importance as a marketing gateway to Latin America and Europe.
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Archer Troy Miami begins to work with Royal Caribbean
Founded in Mexico, Archer Troy has built its reputation over more than a decade. Is an independent agency capable of blending strategy, creativity and cultural insight. Known for its work with major regional and global brands, the agency expanded to Miami to be closer to multinational clients. Since its arrival, has steadily grown, positioning itself as a bridge between North American brands and multicultural audiences worldwide.
Luciano “Chany” D’amelio, CCO & Partner at Archer Troy Miami, emphasized the significance of adding Royal Caribbean to the agency’s client roster.
“For our agency, it is an honor to work with Royal Caribbean, a brand that sets the standard for the tourism industry,” D’amelio said, highlighting the scale and prestige of the collaboration.
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The heart of a strategic ecosystem
Royal Caribbean, headquartered in Miami, is far more than a cruise line. It is a global tourism powerhouse that generates billions of dollars annually, attracts millions of travelers from around the world and plays a key role in South Florida’s economy. Its presence has helped turn Miami into the undisputed cruise capital of the world, supporting thousands of jobs and reinforcing the city’s international profile.
For Archer Troy Miami, the alliance represents both a validation of its creative capabilities and a strategic leap forward. By contributing to Royal Caribbean’s international communications, the agency demonstrates how creativity with Mexican DNA can successfully address complex, global challenges—while operating from Miami’s uniquely multicultural environment.
The move also reflects a broader trend in the city’s advertising landscape. Independent agencies, driven by agility, cultural fluency and bold creative vision, are increasingly competing with global networks and winning high-profile accounts. As Miami continues to attract international brands and talent, partnerships like this one highlight why the city remains a vital hub for global marketing, innovation and storytelling.
